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You should be aware of their obstacles, their pain points, their challenges, and fears.

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Similarly, you should understand their best possible outcome, their dream solution, and their biggest fantasies. The solution? Create a buyer persona.

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Your buyer persona is the person that you want to reach with your content. This semi-fictional character serves as a representation of your target audience, i. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. But the end result is a clear picture of the person you want to market to and someone who will happily consume your content.

Not sure where to start? Use MakeMyPersona to build out your buyer persona. Perhaps you were dehydrated, or caffeine-depleted, or maybe you were sick. After you diagnosed the problem, you moved on to solutions — drink some water, grab an espresso, or take some medicine. Finally, you decide between solutions: Evian or tap water? Aleve or Tylenol? Hopefully, your headache then subsided and you were able to go about your day.

Each of your prospects follows a path to a solution — that path involves awareness, consideration, and decision stages. Always meet your audience where they are. The process might involve some re-writing, or it could reveal gaps that need to be filled with content that appeals to your persona and their journey stage. While a content audit may seem tedious, all the manual labor will be worth the increased traffic and leads. If this process seems a bit overwhelming, check out this post for some more guidance. Remember that buyer person you created? That means you should be crafting content in a format that is most easily and enjoyably consumed by your prospects.

The format you choose might be a blog post, video, slideshare, graphic, ebook, whitepaper, podcast, or whatever your creative mind can conceive. But you should be able to create content — in whatever format — on a consistent cadence. What I mean is, a podcast series might be a great marketing tactic, but if you lack the resources and patience to stick to it, then a blog might be a better route. What good is it to create all this great content if no one sees it? In a perfect world, herds of people would flock to your site every time you published a new post.

Hence why content promotion is just as important to your strategy as whatever content you create. Your promotion plan should be guided by your persona. Where do they spend their time online? What time of day do they use a particular platform? How often do they want to see content from you?

How do they like to consume content? What email subject lines get them to click? Content promotion varies by medium, and there are specific rules to follow for each. While social media is a relationship building tool, it can be used to promote content. Facebook, Twitter, Instagram, YouTube, and Snapchat are all great mediums to both create and share relevant content. The key is modifying that content to fit the platform. Email is one of the best ways to reach your audience for any reason, especially to promote content.

Pay-per-click PPC helps you get your content in front of new audiences through targeted, paid advertisements. These ads can run on social media, search engines, or other websites. Once you have your audience down, paid promotion can yield a great ROI. Getting your content promoted through authoritative, third-party channels is a great way to build your audience. Think of it as recycling.

You want to spend less time creating and more time getting your content in front of your audience. For example, that blog post that you wrote on marketing stats can also serve as a great infographic or even a video. If you created something in one format, try to think of all the other ways that you could reuse that information that might be just as effective.

We marketers are busy. We devise a system, roll it out, tweak it until it works, then repeat that system over and over to generate the results we want. Each of them had a process. Content creation is no different. Follow these steps to create content, remove the guesswork, and allow for more creative mental space. Creating your buyer persona likely gave you some ideas about what topics to write about and what questions your audience might have, which is a great start.

Now, you need to confirm if those ideas can apply on a bigger scale to a larger audience. Sure, it would be great to write a blog post directed toward a single person, but, boy , would it be a waste of energy. SEO research — a. A good way to go about keyword research is to write down some questions that your persona might have based on their obstacles and goals.


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Then, perform some keyword research around those queries to see if enough people are searching for them. A rule of thumb is to target keywords that are attainable, meaning that have a monthly search volume MSV and keyword difficulty that corresponds to your domain authority. One important factor that helps you to rank in search engines is domain authority. You gain domain authority by how many external sites link back to your content. In order for this to happen, you need to have a pretty large library of content that is valuable enough to cite.

That means, the longer you write high quality content, the higher your domain authority and the easier it is to rank for highly competitive keywords that will put you on the first page of Google. This will give you the best chance at ranking for keywords and getting your content in front of more people. There are a few ways you could perform your keyword research:. To illustrate the point, it looks something like this. The topic cluster model makes brainstorming so much easier because now you have structure to follow You can use your main keyword to create a pillar piece that covers that topic in depth, like … say a guide to content creation.

Then, you can create shorter pieces of content — infographics, blog posts, templates — that help your audience dive deeper into the topic and target long-tail keywords. Once you have all of your ideas down, you can develop your editorial calendar and start creating. Your specific content creation strength might be videos or graphics or podcasts.

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Whatever it is, the creation process follows some pretty similar guidelines:. You may want to edit as you go, or you might wait a few days and review the work with fresh eyes. You might care a great deal about grammar, or you might aim for a more colloquial piece. Either way, there are a few things that should definitely look out for as you refine your content, like active voice, clear language, short sentences, and plenty of whitespace. Consider having a colleague or manager review your work, too. Some tools that will help you cut down on your editing time are Grammarly and Hemingway Editor.

A content management system CMS is software that hosts digital content and allows you to display it on your website or anywhere else on the web. The benefit to a CMS is that it connects all of your content and stores it in one place. So, you can easily link to a landing page in your blog article or insert a content offer in an email. Not only that, but you can analyze the results of all the content you created for a specific campaign which can help with content audits.

A CMS saves you from having a disjointed content marketing system. Publishing content is as simple as clicking a button. So, why include a section on it? Yes, you can publish your content immediately after uploading, or you can maximize its impact by waiting for an optimal time. But if you have committed to a regular publishing schedule, like delivering a new post every Wednesday, your audience will expect to see posts published on Wednesdays.

AsiaInfo is a leading provider of business support systems software and solutions for telecommunications companies that include China Telecom, China Unicom, and Telenor. Asianet News built a serverless infrastructure with AWS to minimize workload and support 70 percent growth. It uses Amazon DynamoDB with Amazon Lambda to support instantaneous scale in traffic without huge infrastructure costs. By using AWS, Askey Computer Corporation is ensuring that the growing number of travelers using Taipei Main Station, a railway station and major transportation hub in Taiwan, can move around easily and safely.

Askey builds cutting-edge IT solutions that can support smart projects in major cities worldwide. By using AWS deep-learning technologies, Astro took only six weeks to develop and deploy Astrobot Voice, the enterprise-grade voice email assistant that ships with its Astro email app. Astro built Astrobot by using Amazon Lex for speech recognition and language understanding.

ATG Media provides marketing platforms for auctions worldwide. The company was experiencing outages on its on-premises data center, and moved to AWS to provide high scalability and availability with low latency for online bidders. Athabasca University considers a more skilled citizenry and new opportunities for startups among the top benefits of moving to the AWS Cloud. The organization's first migration included moving its content-management platform to AWS, which helped increase access to education for international learners, as well as for those in rural communities.

Atlassian uses AWS to scale its issue-tracking software applications faster than before, provide improved services to tens of thousands of global customers, and enhance its disaster recovery and availability. The Australia-based organization provides software that helps developers, project managers, and content managers collaborate better. By using AWS, Atresmedia has created two new platforms that have grown its digital user base by 25 times to 5 million.

The global media group caters to an international audience of 73 million people and already operates six TV channels and four radio stations. To attract younger, more digitally savvy users, it launched its AtresPlayer and Flooxer channels by using Amazon EC2 and Amazon CloudFront to deliver faster television-streaming experiences. Using AWS, Autodesk can scale the use of generative design to run hundreds of simulations in one hour instead of several hours or days. Autodesk develops software for the engineering, design, and entertainment industries. AWS Support helps Autodesk focus on its core business instead of having to think about architecting every foundational service it needs.

Autodesk creates design software that requires significant compute capacity for rendering. For Autodesk, the Rendering-as-a-Service RaaS workload was its single largest when measured by total spend. Autodesk uses AWS to detect and fix application problems faster, improve log file analytics, and create an enterprise unified log data solution with a small IT team. The company creates software used by organizations in the architecture, engineering, construction, manufacturing, media, and entertainment industries.

Autodesk sells software products for the architecture, construction, engineering, manufacturing, and media and entertainment industries. Instead of renting physical hardware, Autodesk uses Amazon WorkSpaces to host its virtual workstations on zero clients, improving setup efficiency and reducing its carbon footprint. Avazu, a subsidiary of the DotC United Group, is a technology-driven company that engages in performance marketing through programmatic advertising technologies.

It is headquartered in Shanghai and has offices around the world. By hosting its infrastructure on AWS, Avira can easily scale its security software to serve tens of millions of end users. The company provides products that help more than million people stay safe in an increasingly connected world. By adopting the AWS Cloud, Avizia ensures its telehealth solution is compliant with regulations and delivers high performance and availability to more than healthcare customers. The company is a global telemedicine provider with a cloud-based platform that provides business intelligence, medical workflow, and secure collaboration tools through web applications, mobile apps, and connected hardware.

Avizia deploys Amazon RDS for PostgreSQL as its relational database engine to provide the redundancy the company needs to serve customers around the world. CyberLink is a leading provider of multimedia software and a pioneer in video and audio technologies. With AWS, FinFabrik can easily make changes and deploy new systems in just 10 minutes, ensuring data privacy and latency targets are met. By using AWS, Hubble Connected is helping people transform their households by installing connected devices that enable owners to control the home environment through voice commands or smartphone apps.

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Intowow can scale its in-app supply-side platform to support millions of apps thanks to the flexibility of AWS. Intowow provides a platform that allows advertisers to run in-app video ads. The fintech company offers an online alternative to a traditional bank account. PayEasy is a leading online retailer in Taiwan, with 5 million registered users. The company is a leading travel and tourism operator in Taiwan. The company runs its web servers on Amazon EC2 instances with Amazon S3 supporting data backups and a big data analysis environment where data is ingested by Amazon Kinesis and analyzed in Amazon Athena.

Weintek manufactures human-machine interfaces HMIs , which allow people to control machine processes and monitor performance through a touchscreen interface. LOT chose AWS to test, deploy, and maintain a mobile web application that allows customers to book and manage flights from their mobile devices. LOT now offers travelers a reliable, user-friendly mobile flight management tool and the company was able to lower IT maintenance costs. Founded in , 2C2P is the leading payments company in Southeast Asia, providing a number of comprehensive, technology-driven, and omnichannel payment services for Asian and international businesses.

This has enabled 2C2P to improve availability to The company turned to AWS for database, storage, load balancing, and other cloud services. With AWS, 99designs can efficiently store tens of millions of design assets while remaining agile and responsive to its global customer base. Acquia is a cloud platform for building, managing, and optimizing digital experiences. Acquia uses AWS Enterprise Support to learn about and begin using new AWS services in order to optimize its cloud architecture and provide the best possible experience for its customers.

The focus is on optimizing core business processes with modern IT.

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AdRoll, an online advertising platform, serves 50 billion impressions a day worldwide with its global retargeting platforms. Worldwide entertainment facility provider AEG needed an intranet site for users both inside and outside the corporate network. By using AWS, Air Works has improved the performance of its operations by 84 percent and its response times by percent. Air Works is one of India's largest independent aviation maintenance repair and overhaul companies. The company uses AWS to run all of its operations, including compute, identity and access management, and storage.

Aire provides an alternative to traditional methods of credit scoring for people who have little or no credit history, or are incorrectly classified. Using AWS, Aire took its app to market fast, while ensuring it had the security and availability to get people access to fair credit in a cost-effective way. Airport Nuremberg needed a flexible and scalable website to handle demand during peak periods. The company uses AWS to transcode, store and deliver the video content available on its platform to customers located around the world.

By using AWS, the company can now roll out new instances in under 5 minutes and ensure high availability and reliability for its service. Aldebaran, a french robotics company, aims to create a family of companion robots that positively influence our daily lives at home and in school environments. The company uses AWS for storage and to host its website and application store for its robots. By using AWS, the company has gained agility and flexibility and can now make changes to its website infrastructure on the fly while freeing staff to focus on robotics rather than infrastructure.

Houston-based Alert Logic is a security-as-a-service provider that offers security-monitoring solutions for web and business applications. The company built its new vulnerability and configuration management solution, Cloud Insight, on AWS. Cloud Insight helps customers easily identify security threats and quickly remediate them.

AlphaSense collects and indexes millions of documents from around the world to provide insights into public company disclosures for investors, including large American investing firms. The company built its software platform on AWS. In recent years, GREE has acquired application-development studios—such as Wright Flyer Studios—that have released native smartphone games as the company continues to develop its media, advertising, and investment businesses.

AmInvest, a Malaysia-based funds management service, applies analytical and statistical modeling to identify and exploit market opportunities on behalf of its clients. The company uses AWS to run its analytical and statistical financial modeling platform and analyze more than a terabyte of data. Anhanguera is one of the largest universities in Brazil and one of the largest users of Moodle, an e-learning platform for collaborative learning. When Anhanguera needed to scale the platform to meet user demand, the university leveraged AWS to build a solution that would deliver applications reliably and grow with the user population.

New York-based Animoto launched its web application in , allowing people to create and share videos via the web or mobile device. Using AWS, Animoto scales seamlessly to handle spikes in demand. The company moved essential enterprise applications to AWS to better serve its dispersed global business units. Arena Flowers is an online florist and gift retailer that serves Europe and the US. The company decided to go all-in on AWS and uses the platform to host its website, order and stock management systems, and fulfillment applications.

Arterys offers a medical imaging solution that enables radiologists and cardiologists to improve the process of diagnosing and staging cardiovascular disease in patients. By using AWS, the company can render multi-dimensional models of the heart across all device types in 10 minutes or less instead of the minute industry standard, and scale the platform to handle its growing storage needs. Assignar provides software that streamlines the way organizations run their assets, field workers, and operations in highly regulated industries, using a single dashboard that delivers information in real time.

The Australian startup uses AWS to run its software, including a mobile application that enables workers and managers to capture and submit compliance and safety information from the field. This has enabled Assignar to serve 35 clients in about 12 months versus 10 clients in a physical infrastructure, achieve Automobili Lamborghini S. The Azim Premji Foundation works to improve education in India. The Bangalore-based company uses the AWS Cloud to run all of its operations, including its database, application software, compute, and networking.

By using AWS, Azim Premji Foundation is confident that it can double its user base to 10, people within the next few years. Brazilian company B! The company uses AWS to process payments between buyers and sellers on a PCI-compliant platform, scaling to support more than 40, merchants and 7 million active users. Bankinter, a leading provider of online banking services in Spain, uses AWS as an integral part of their credit-risk simulation application.

The application uses complex algorithms to perform 5,, simulations. Using AWS, Bankinter was able to reduce the average time-to-solution from 23 hours to 20 minutes. By using Amazon DynamoDB as its primary data store, PennyPop can handle over 80, requests per second with just a small team of developers. Beatpacking provides a free streaming music radio service called Beat. The South Korean startup uses AWS to store and deliver streaming content and to analyze user preferences based on 10s of thousands of data points.

Beatpacking provides a free streaming radio service called Beat. By using DynamoDB, Beatpacking has the flexibility to quickly adjust throughput provisioning needs in real time to support the collection of 20, events or more per second. Belkin, a retail consumer electronics company based in California, uses AWS to launch products quickly and provide reliable, flexible service to its users.

Better Generation channels the power of AWS to perform wind and solar energy assessments. By relying on AWS for e-mail, website hosting, and video distribution, the company saves money, time, and effort. Using AWS, Nikkei developed a data gathering and analysis infrastructure, called Atlas, from scratch in just two months. The company used AWS's managed services to reduce the infrastructure cost of data gathering and storage to roughly a fifth of its former level while handling ten to twenty times as much data for a return on investment of more than 5, percent.

Nikkei Inc. Its other offerings include magazines, electronic media, and database services. Using Amazon SQS and Amazon Kinesis makes it possible to smoothly absorb changing access loads on news articles for which traffic patterns are difficult to predict, processing thousands or even tens of thousands of requests per second with no difficulty. Bitdefender is a global provider of Internet security software. It uses AWS to help deliver the security-as-a-service module of its GravityZone platform to enterprise clients. By using AWS, its developers have additional tools to innovate and scale on demand with near-zero downtime, offering customers flexible, cost-effective security solutions.

Needing to process and store an increasingly large data set securely, the company turned to AWS. BQool provides software that helps Amazon sellers manage reviews and feedback as well as compete with rivals. This has enabled BQool to achieve BrightRoll is an independent video ad technology platform for digital video advertising across the web, mobile devices, and connected TV.

Using AWS, BrightRoll has created comprehensive digital advertising solutions that deliver petabytes of data to more than 80 of the top US advertisers and 18 of the top 20 advertising technology companies. When Bristol-Myers Squibb BMS needed a cost-effective solution to host research data for scientists, the global biopharmaceutical company decided to use AWS to build a secure, self-service portal.

Centrica Connected Home was started by Centrica, as part of British Gas, in to empower the consumer by enabling them to flexibly control their homes. The entire end-to-end infrastructure on which the Hive Platform is based—including marketing and support websites, data collection services, and the real-time store for user and analytics data—runs on AWS technologies. Brooks Brothers is a leading US retailer of fashion wear and accessories.

Now, the organization can use AWS to launch and test new SAP software based retail projects in hours instead of weeks, save thousands on hardware costs, and focus more on new initiatives that drive revenue. Browan Communications, based in Taiwan, sells wireless broadband products and services to clients worldwide. By running on AWS, Browan has reduced time to market by eight weeks and can spin up new servers in minutes instead of waiting weeks for hardware. BuildFax provides insurers, building inspectors, and economists with information about commercial and residential structures across the United States.

The company uses Amazon Machine Learning to create predictive models used for tasks such as estimating the age of roofs in a particular region so insurers can establish policies based on probable replacement costs. By using Amazon Machine Learning, BuildFax needs just a few weeks to create models that took six months or more in the past to build, and can offer new analytics services to its customers.

BurdaStudios delivers news 75 percent faster by using AWS technologies, supporting its leading celebrity website. By using a microservices architecture based on Amazon ECS and AWS Lambda, the website easily scales to cope with double the traffic during high-profile news events such as royal marriages or celebrity deaths. Swedish startup Burt helps large-scale publishers—including the Hearst Corporation in the United States and Bonnier in Europe—make the most of their digital presence through analysis of online advertising.

It runs its data intelligence and analytics platform on Amazon Web Services. Using AWS, Burt avoided spending hundreds of thousands of dollars building its own data center and got to market quickly so it could deliver business insight to customers. This has enabled Buzzdial to reduce its capital and operating costs by 96 percent, support hundreds of thousands of concurrent users of its application, and expand seamlessly into international markets. Canary designs and manufactures a complete home security system in a single device that contains an HD video camera and environmental sensors.

The company is running its website, platform, and video services on AWS. Using AWS, Canary has the scalability to serve customers in countries and can support more than million incoming videos daily. The company turned to AWS to host, store and deliver website content to its web properties Lacentrale. By using AWS, the company stores 10 million photos, supports 14 million visitors and delivers , ads to its websites. Innovative payment startup CardFlight allows merchants to integrate EMV chip card payments into their existing mobile apps.

The AWS PCI-compliant infrastructure has helped CardFlight to bring its solution to market faster, while reducing IT capex and opex by around 40 percent compared to building and maintaining an in-house data center. The company migrated its analytics platform to AWS after experiencing frequent downtime with on-premises servers. By moving to AWS, Cenique has reduced its operating costs by 60 percent and scaled to support a tenfold increase in customers. The organization moved away from an on-premises IT infrastructure and now uses AWS to run 20 different website properties.

By using AWS, the organization now has stable, highly scalable websites that can handle twice the traffic volume, and has eliminated costly website outages. To meet the needs of its on-demand and digital audiences, UK broadcaster Channel 4 chose AWS to help monetize volumes of platform data. By running on AWS and using Amazon EMR, the broadcast company can collect and analyze vast amounts of data in real time to deliver highly targeted ads to viewers during a minute program. Chef enables engineers to turn their infrastructure into code by automating how they build, deploy, and manage IT infrastructure.

By using AWS to build its infrastructure automation platform, the company has reduced the time its engineers need to provision new IT resources from months to minutes. As a result, the company can focus on building new features for its platform instead of having to worry about managing infrastructure. Choice Logistics, Inc. The City of Asheville, located in North Carolina, attracts both tourists and businesses alike with a population of 80, The city needed to replace its old disaster recovery DR solution that was located a few blocks away from their offices.

By using AWS, the city no longer worries about the risk of not having the necessary IT infrastructure available to support data recovery and critical IT systems during an event such as a hurricane. The mission of startup Citymaps is to make mapping a social activity. Citymaps makes a social mapping platform available on iOS, Android, and the web, and provides users with an intuitive mapping interface that is hosted on AWS. Using AWS, Citymaps has been able to focus its team on development initiatives rather than operations, and has been able to scale up seamlessly during traffic spikes of percent above normal.

Civis Analytics creates technologies that empower companies and organizations to extract valuable insights from the data they generate, transforming them into smarter organizations. The company uses Amazon Redshift to run its analytics platform enabling its customers to run tens of thousands of jobs per month regardless of their complexity. Classle's social learning platform serves as a collaborative learning resource for students; especially for the resource and opportunity constrained learners.

The company's infrastructure is built entirely on AWS. This infrastructure includes almost all services of AWS including the pairing of Amazon S3 as an origin server and Amazon CloudFront as an edge server. This combination has helped Classle to improve its Web content delivery speed by percent. ClicThat is a UK-based e-commerce company that offers a collaborative online auction platform to businesses and consumers. When it was ready to launch, the company turned to AWS to run its platform to ensure that it would scale with user demand.

Cloud Advantage is a cloud infrastructure technology consultancy based in Sydney, Australia. Using AWS, Cloud Advantage can reduce infrastructure costs by hundreds of thousands of dollars and help businesses of all sizes launch new projects cost effectively. The company launched on AWS so it could offer its customers business consulting, architecting, cloud environments, and lifecycle management services for its clients.

By using AWS, Cloud Kinetics can market solutions to a range of segments, from small businesses to enterprise financial institutions. LY offers a social media monitoring, measurement, insight, and compliance solution called CommandPost, which runs entirely on the AWS cloud. LY uses AWS Lambda to process and record inbound traffic from a range of social media platforms within milliseconds of arrival.

Cmune is pioneering the field of 3D social games. Hosting its platform backend on AWS gives Cmunel a fexible and scalable infrastructure critical to the game producer's success. The nonprofit organization provides a learning platform and the annual Hour of Code event to educate and train students in computer science skills. Coinbase is the world's most popular bitcoin wallet, facilitating bitcoin transactions in countries. The organization runs its global bitcoin exchanges, wallets, and an analytical insight pipeline on AWS.

Using AWS, Coinbase has grown to support 3 million global bitcoin users and processes and can analyze 1 TB of data each day for better insight into its business. By using Amazon Cognito, the company can easily manage end-user identities, synchronize game data across platforms and devices, and rapidly deploy new games across smartphones and tablets helping them deliver a consistent user-experience. ConnectWise uses AWS to easily detect and resolve application performance issues, troubleshoot problems in minutes instead of hours, and reduce latency and other challenges for customers.

The organization provides an online business-management platform that IT services enterprises use to run their organizations more efficiently. Its real-time, plug-and-play recommendation engine runs on Amazon Web Services. Using AWS, the firm gained a scalable environment in which to test and run its solution, and it now processes more than half a billion user behaviors a month for its e-commerce clients. The company wanted to expand and saw the cloud as an ideal environment for high-computing processing.

Using AWS to host its SaaS solution, CoreTech System has been able to scale to accommodate job requests automatically, pass cost savings to traditional customers, and expand its customer base. Corporate Governance Risk Pty Ltd CGR , developer of a web-based risk management application, found that moving to the AWS Cloud gave the company a competitive edge to deliver services to its European clients in seconds with virtually zero downtime.

Coursera, an educational company based in Mountain View, CA, partners with prominent universities around the world to offer free online courses. By running its website on AWS, Coursera can handle half a petabyte of traffic each month and scale to deliver courses to over 21 million learners from around the globe. Coursera is an education platform that partners with top universities worldwide to offer more than a thousand online courses for free. The company uses Amazon EC2 Container Service to manage a microservices -based architecture for its applications.

Coursera can now deploy software changes in minutes instead of hours in a resource-isolated environment. Coway is expanding its global market by introducing air purifiers, water purifiers, and other products that incorporate artificial intelligence and IoT. The company is also launching products that incorporate Amazon's artificial intelligence voice-recognition service, Alexa. Coway is Korea's leading consumer electronics company for water, air, and sleep.

Coway has successfully built a serverless platform utilizing AWS's managed services. Crittercism is a mobile application performance management solution that helps developers monitor the performance of their mobile apps across iOS, Windows, Android, and HTML5 platforms. The company uses AWS to run its performance management solution and monitor more than one billion mobile apps.

Using tools like Chef and Docker with AWS allows the company's three-person engineering team to automate processes and deploy multiple code updates per day instead of managing hardware. CrossKnowledge, a global digital learning company, provides distance learning solutions that enable companies to train employees. Thanks to the scalability, global reach, and low cost of AWS, the company has grown its user base by 10x from , users to 5 million. CrowdChat takes conversations on the Internet and social media networks and then unifies them for users according to topic hashtags.

The company turned to AWS to run its web application as well as its big data workloads. By using AWS, CrowdChat created an infrastructure that can store more than million documents and easily handle demand so users can quickly find topics of interest. CSS Corp provides technology support for enterprise and consumer products, manages IT infrastructures, and deploys networks. When the company needed to speed deployment of its tools to customers, it moved to AWS.

Now the company can deploy tools and technology 7x faster than it could with an on-premises data center and has reduced its IT operations costs by 60 percent. Fast-growing clinical applications firm Cydar provides 3D overlay technology for X-ray—guided procedures. D-Link Corporation, an international networking solutions provider, needed to launch its cloud-based service portal, mydlink, quickly and economically.

Daily Voice provides online news coverage specific to communities throughout Connecticut and New York. The company runs its website infrastructure on AWS including its web servers, content delivery, and email services. Dash Labs has created a smart driving app to make the road safer, cleaner, and more affordable by giving drivers the ability to monitor the performance and fuel efficiency of their vehicles. The company runs its application entirely on AWS, storing and analyzing billions of events.

By using AWS for the real-time processing of events, Dash can provide its users with up-to-the-minute driving details and save on administrative costs. DataRPM, based in Redwood City, CA, helps enterprises to create data products to solve specific business problems in retention, personalization and monetization. The company runs on AWS to ensure that it can scale up to accommodate the needs of its users, who require high availability and high the needs of its users, who require high availability and high throughput for the business analytics and modeling they perform.

By using AWS, the company estimates its performance has improved by 30 percent.


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DataXu is a cloud-based provider of programmatic software that helps advertisers save money and increase sales through greater effectiveness and efficiency in their marketing efforts. The company faced issues with scale and costs associated with on-premises IT environments and turned to AWS to run its big data platform. By using AWS, DataXu evaluates more than 30 trillion ad opportunities per month while saving up to 72 percent monthly on operational costs. Dato uses AWS to support highly scalable big-data applications that run machine learning processes for real-time analytics.

Dato is a startup focused on creating a platform for people to build intelligent applications that use machine learning as their core technology. Dato uses a range of AWS services, including powerful Amazon EC2 G2 instance types, Amazon S3 for storing data, and Elastic Load Balancing to distribute prediction workloads across available machines for optimal speed and reliability.

Decisyon develops a wide array of platforms that help customers unify business and operational applications for better decision making. By using AWS, Decisyon has a scalable, fault-tolerate platform to serve customers in 11 countries. Delaware North is a major presence in the food service and hospitality industry, serving more than million customers at venues around the world each year.

The company decided to move most of its corporate data center operations to AWS. The organization moved from a traditional IT infrastructure to AWS to run its website and to gather, store, and deliver voter data to other political organizations. DerbySoft is a global hub that connects those in the travel industry, from tour operators and travel agencies to global hotel chains.

Using AWS helps the company reduce capital expenditure and offer real-time data with high availability and minimal latency to more than 8, hotels. Devicescape enables telecom operators to manage the movement of their smartphone users between cellular and Wi-Fi networks, ensuring the best connection at all times. Devicescape used AWS to rebuild its service and seamlessly connect people to its network of more than 20 million public Wi-Fi access points worldwide. Diffbot provides APIs to understand and extract a variety of data from web pages.

The company runs on AWS to scale in as little as 5 minutes for high-performance computing tasks and process hundreds of millions of web pages per month. With AWS, Discovery migrated more than 40 websites, saving a substantial amount in infrastructure costs. DNAnexus delivers a platform as a service for genomic researchers at more than enterprises across the globe. To support large-scale genomic studies, the company turned to AWS for its high-performance compute and storage to run the DNAnexus genome informatics and data management platform.

DoApp provides more than web and mobile applications for news organizations in markets across the United States, with support for the iOS, Android, Amazon Fire, and mobile web platforms. The company uses Amazon Web Services to publish, update, and serve content to apps, particularly news apps that can be customized for individual organizations. Docker is an open platform for developers to build, ship, and run distributed applications. Through its platform, the company aims to liberate developers from the concerns associated with the production and distribution of applications.

Domain Group provides real estate information and services to Australians via online and print platforms. The firm runs the infrastructure supporting its database, websites, and mobile applications in the AWS cloud. This has enabled Domain to improve server response times by 50 percent, provision new Windows instances in 10 minutes, and achieve availability of Druva provides endpoint data solutions for mobile enterprise customers.

By moving to AWS, Druva can give customers near immediate access to new product features, and is able to focus on product updates instead of IT. The company was looking for a platform that would allow it to extend its in-store customer experience to online shoppers, and chose AWS. By using AWS, the company can support more than , requests per minute to its API and conduct text searches on billions of indexed documents.

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Eataly is a provider of Italian food, beverages, restaurants, and other products and services. It uses AWS for a wide range of business functions, including running its website and e-commerce platform, providing data storage, communicating with a mobile app, and for business analytics. By using AWS, Eataly has been able to expand globally while scaling to support hundreds of thousands of users and millions of page views every month. Echo provides an active learning platform that schools and students can use on-campus or as a distance-learning application.

The company uses AWS to store, manage, deliver and archive the content on its platform. Running on AWS allows the company to scale globally and reliably as two million students across schools in 30 countries use the platform. Taking advantage of dynamic scaling and other AWS efficiencies enables Echo to deliver the learning platform to schools at 30 percent less than an on-premises solution.

Established in , edotco Group provides end-to-end solutions in the telecommunications tower services sector, including collocations, build-to-suit, energy, transmission, operations, and maintenance in Asia. The company is currently deploying business-critical telecommunications and business intelligence systems in AWS. By using AWS, the company has reduced its time to market and expanded its services to customers in South America. Egis Technology Inc. EgisTec , a leading sensor provider of fingerprint biometrics and data encryption, uses AWS as a cost-effective platform to deploy their company website and product web application.

EigenRisk delivers risk analytics services to the insurance, reinsurance, and risk-management community. The startup moved its operations to AWS early on to provide the robust computing power and speed it needed to present proofs of concept to its clients. By using AWS for its compute, database, load balancing, and networking needs, EigenRisk has reduced its time to market and can scale up as its growth requires.

The company provides automotive manufacturers and suppliers worldwide with complete solutions to create infrastructures for networked vehicles, enable remote diagnostics, and improve vehicle navigation and safety. Endemol provides multiplatform entertainment content that is distributed in more than 30 countries. The Netherlands-based company turned to AWS to help manage its massive digital media output and uses Amazon WorkSpaces for provisioning virtual desktops for temporary workers.

Enlighten Designs uses AWS to stream live sporting events e. EROAD is a New Zealand technology business that sells hardware and software to monitor commercial vehicles and collect road-user charges electronically. The company uses the global infrastructure that AWS offers to expand its vehicle monitoring and tolling platform to new markets worldwide with ease. AWS allows EROAD to set up services in new countries in minutes, support thousands of vehicle location updates per second and achieve Essent, the largest energy company in the Netherlands, serves more than four million customers.

Using AWS, Essent has a highly scalable platform capable of handling at least , messages every 10 seconds. To prepare and scale for a period of rapid expansion, the company migrated its website infrastructure and client database to the AWS Cloud. Etix, an international web-based ticketing service company, provides over 50 million tickets per year in 40 countries.

By working with Attunity, an AWS technology partner, Etix can perform complex queries across 13 years of transactional data for comprehensive analysis and new product development. Euclid, based in Palo Alto, CA, collects and analyzes data to help brick-and-mortar retailers optimize their businesses. EUROFORUM, a subsidiary of Informa plc, engages recognized experts from business, academia and politics for knowledge transfer through conferences, seminars and annual meetings.

Informa needed a global service provider to move its server infrastructure into the cloud. Ex Machina is a leading developer of second-screen apps, where users interact with TV broadcasts via a cell phone or tablet. To cope with huge traffic spikes when hundreds of thousands of users use the service at once, Ex Machina hosts the platform that powers all its applications on AWS. By using an elastic infrastructure as opposed to a fixed one, Ex Machina saves around 90 percent in costs.

Excelsoft Technologies is an e-learning company that develops software platforms and applications to offer online courses, tests, assessments and other tools for the education market. Exeter Family Friendly is a leading UK-based insurance company, initially founded over years ago. Berlin start-up, EyeEm, provider of a popular photography platform for sharing smartphone pictures, turned to AWS for help managing unexpected growth and traffic spikes. By running on AWS, EyeEm can scale to handle traffic spikes 30 to 50 times higher than normal and manage a tenfold increase in usage. Eyeota collects and analyzes audience data that online publishers use to create advertising campaigns.

The company relies on AWS to collect and store billions of data points daily from more than 30, publishers, then uses internal analytics tools to help the publishers create targeted ads. Fabric Genomics uses AWS to process whole genomes in minutes, help physicians diagnose diseases faster, and scale to support large genomic datasets. The company offers a computational genomics software platform that clinical labs use to rapidly and accurately process and analyze genomic data.

Fabric Genomics runs its genetic variant discovery and interpretation workloads on AWS. Fashiolista, a fashion-based social network based in the Netherlands, outgrew its colocation facility after attracting more than a million members in two years. The Federal Home Loan Bank of Chicago was chartered in to improve capital availability in the real estate market by loaning money to other banks. The company migrated all of its internal production workloads to AWS including its analytics platform, disaster recovery solution, and other internal applications.

Ferrara Candy Company, founded in , is the third largest confectionery company in the United States. By using AWS, insight delivery times have been reduced from weeks to minutes, and the company has access to full data sets and the ability to analyze on demand. Fiksu is a mobile advertising optimization platform that helps companies precisely target key audiences. The company has been doubling in size each year, creating scalability issues. Fiksu turned to AWS to solve the problem, using a full range of AWS services to dramatically scale its production infrastructure to process tens of billions of requests while cutting development time and costs.

Fin is running its software rendering farm on AWS, as part of a hybrid architecture that also includes on-premises servers. Using AWS, the company is able to add compute resources on demand to support unexpected fluctuations, is reducing operational costs by 50 percent, and has the flexibility to manage both on-premises and cloud-based servers.

Using AWS, Flipboard was able to go from concept to delivered product in just 6 months with only a handful of engineers. Flitsmeister is a mobile app that provides Dutch drivers with continuously updated information, from their peers and from GPS signals, on traffic conditions in the Netherlands. The company moved its service to AWS, which allowed it to double refresh rates during busy periods to provide better and timelier information to users. Low-cost airline flydubai has cut time to market for new online services from up to 10 weeks to just hours and is delivering a more responsive, reliable experience to customers using AWS.

The company has 50 aircraft serving more than 90 destinations across the Middle East, Africa, the Caucasus, Europe, central Asia, and the Indian subcontinent. Flypay is a mobile application and payment technology company based in London. Flypay turned to AWS when it wanted to build a mobile app that would enable restaurant customers to pay their bills seamlessly.

The company uses AWS to host its app, the apps of other restaurants, and power its mobile payment technology. Using AWS, Flypay can migrate, deploy, and scale mobile applications within 6 weeks with zero downtime. Using Amazon Polly, FM Wakayama created an artifical-intelligence announcer called Nanako, achieving automatic broadcasting with stable, human voice quality for — yen per year.

The company runs its analytics platform on AWS, including a dashboard for visually analyzing metrics based on more than 1. With the new insights gained, the company is able to adapt its app to regional preferences and improve retention rates. Fotomerchant provides a platform that helps photographers create their own photography website, portfolio, and online store. Looking for affordable storage to support its growing user base, Fotomerchant turned to AWS and is able to scale and store customer data cost effectively.

FOX NOW is an application that streams millions of hours of digital content to consumers via web, mobile, and set-top devices. Freshdesk, a California-based startup provides companies with cloud-based customer support platforms to deliver great customer service. The company uses AWS to host, deploy and operate its customer support platform to support more than 28, customers. Fronde is a systems integrator and software developer based in Australia and New Zealand. Frontier Games is a UK-based video game company. By using AWS, Frontier Games can scale compute resources easily to handle large spikes in user traffic with popular titles, and is saving up to 30 percent compared to using a traditional technology infrastructure, allowing it to focus financial resources on game development instead of on IT hardware.

Fujitsu RunMyProcess is a cloud based platform that enables enterprises to easily develop and deploy workflow-based applications within their organizations. The company migrated its entire infrastructure to AWS in to improve the availability of its services around the world. By using AWS, RunMyProcess expanded its infrastructure by tenfold for the same cost as its previous on-premise solution. FunPlus Game is a mobile and social gaming company that provides interactive games for mobile devices and social networks worldwide. By moving to AWS, FunPlus has the flexibility to customize its environment and can scale from 1 million to 3 million users in 3 months with only 1 engineer.

When the company needed a more flexible solution to handle unpredictable spikes in traffic to its websites, it migrated to AWS. Now, the company uses AWS to host all its websites, effectively managing traffic spikes, decreasing overall hosting costs by 20 percent, and decreasing time to market by 95 percent. The company took advantage of AWS GovCloud US to develop a new manufacturing platform that connects a global network of people and machines in a secure, compliant, and distributed environment.

Jim Fowler, General Electric's chief information officer, noting that GE has been around for years, says, "AWS is our trusted partner that is going to run our company for the next years. The startup began using AWS in and built its app to scale automatically while keeping costs low.

Using AWS enablesd the company to drive efficiencies, enhance its services, and serve millions of requests around the world every day. The company uses AWS to host mobile applications that notify users about events such as tremors, volcanic eruptions and tsunamis and sends millions of notifications when they occur. Gibraltar Area Schools in Fish Creek, Wisconsin, was balancing the expense of aging servers with the realities of a limited state budget. The district decided to forgo local infrastructure in favor of a scalable AWS environment—saving themselves an estimated 25 percent in hardware costs over the next 5 years.

The district is using the savings to buy laptops for students and build out a wireless network on campus. Gilt is an online website that provides insider access to top fashion brands at deeply discounted prices. The company moved from an on-premises data center to AWS to leverage the speed and efficiency of a cloud-based microservices infrastructure.

GoAnimate is a web application that lets users easily create cartoon animations, for free, without having to draw. GOL Airlines developed an Intranet system that can offer diverse entertainment options to passengers in flight. By combining an innovative concept with the technical expertise of AWS, the airline gained agility and faster time-to-market without the expense of on-premises equipment. Goodman Group is a leading international industrial property group based in Sydney, Australia. GoSquared provides customer analytics services for web and mobile companies.

The company moved the development and production environments of its analytics platform from a traditional IT infrastructure to the AWS cloud. GranBio is a Brazilian industrial biotech company that produces biofuel and second-generation biochemicals like paints and resins. GREE creates popular game titles for mobile platforms.

GumGum provides a new kind of advertising platform dedicated to creating brand engagement alongside premium editorial content. The company uses a broad range of AWS services for advertising analytics, with results that are used to match ads to consumer preferences. The firm works with process-based companies in industries such as pharmaceuticals and biotech. HashCube is a social gaming company that creates puzzle games on social networks. The company processes and analyzes massive data sets of advertising events each month using AWS.

Haven Power serves the electricity needs of business customers in the East of England. The company began using AWS for disaster recovery, and has since migrated its billing services and data warehouse to AWS. By using AWS, the company has seen response times drop from milliseconds to 80 milliseconds and saved significant upfront capital expenditure by deciding not to upgrade its on-premise data center. Healthdirect Australia uses AWS to deliver services quickly across the entire country, including remote areas, while controlling costs and supporting a percent growth in one year in the number of unique visitors to its websites.

It uses a range of AWS products to support its web presence and deliver information to doctors, clinics and hospitals, and consumers. The enterprise wanted to get out of the business of running IT infrastructure and is currently migrating 10 of its 29 global data centers to AWS. By using AWS instead of investing in traditional on-premises IT infrastructure, Hearst avoided a multimillion dollar investment and completed its IT infrastructure consolidation in one-fifth of the expected time.

When Hess Corporation announced divestiture plans for its downstream businesses in March , the IT department decided to migrate the associated infrastructure in a way that would completely uncouple dependence from its on-premises datacenter. Working with APN partner, Nimbo, Hess leveraged AWS to prepare its Energy Marketing business for acquisition in only 6 months — a process that would have taken twice as long with an on-premises environment. HG Data provides a database of competitive intelligence for the technology industry and measures success by responding quickly to customer demand.

By building its competitive intelligence database on AWS, the company can index billions of documents daily, use APIs to automate operations, and respond to customer data requests in hours instead of months. Hi-Media is the Internet publisher of the Fotolog photo blogging website. Hiree is a Bangalore-based web portal with a focus on expediting the hiring process and helping jobseekers find get offers fast.

The company uses AWS to run all of its operations, including its website, business intelligence platform, and a real-time recommendation engine that helps its users quickly find job openings that fit their profile. By using AWS, the company achieves high availability for more than , job seekers and 8, employers. Hitachi is a multinational conglomerate that helps enterprises manage their hybrid cloud infrastructure running on AWS with services such as IT consulting, architecting and development services, technical support, and SaaS enablement.

Since , Hitachi has trained more than of its Solution Architects to improve how they support its customers' cloud deployments. As a result, Hitachi's Solution Architects can now be involved in more aspects of the company, including interacting with customers, being involved with sales cycles, and supporting expansion of the business. The Holiday Extras website holidayextras.

Holiday Extras is a leading online provider of travel add-ons. After successfully migrating its customer-facing websites to AWS, the company moved its internal finance application to Amazon Elastic Compute Cloud. Moving to AWS increased the speed and reliability of the financial application, providing Holiday Extras with up-to-the-minute financial figures and enabling it to make faster business decisions.